In this blog:
- How many house sales fall through in the UK?
- How does an estate agent check whether a buyer is serious?
- Should I accept the highest offer on my house?
- What happens in the first four weeks after a sale is agreed?
- How does an estate agent manage a property chain?
- My home has been on the market for months. Should I relaunch?
A sale agreed is not a result. Nearly one in four agreed sales in the UK never reaches completion, and the government’s own estimate puts the cost of those collapses at around £400 million a year in wasted fees. Behind each one is a seller who thought it was done.
A real result is the day the keys change hands at the price you agreed, in the timescale you planned for, with a buyer who was always going to get there. That is what this autumn’s campaign is about, and it is what we have been doing for sellers across north Leeds since 1859. Here is how.
What a serious buyer looks like right now
The buyers active in Leeds this autumn are not browsing. The casual interest went home with the summer. What is left are people with a reason. A school place secured for September. A relocation date. A sale already agreed on their own home. A family that has outgrown the house and needs the extra bedroom before the baby arrives.
They have spoken to a mortgage adviser. They know what they can borrow. They have been watching the market long enough to know what homes in Horsforth or Roundhay have actually sold for, which means they know an ambitious price when they see one. They are fewer than in the spring, but they are decided, and when the right home appears they move.
The job is to put your home in front of those buyers, and to tell them apart from everyone else.
How we qualify buyers before they view
Not every enquiry becomes a viewing with us. Before anyone walks through your door, we have asked the questions that tell us whether they could actually buy your home. Do they have a mortgage agreement in principle, and for how much. Are they selling, and if so, is their sale agreed or are they still on the market. Are they in rented accommodation with a notice period, or a first-time buyer with nothing to sell. Where is their deposit coming from.
That is not about turning people away. It is about knowing who is standing in your hallway. A viewing from someone who has not yet put their own home on the market is a different thing from a viewing from someone who exchanged last week. Both might offer. Only one can proceed.
Why the highest offer is not always the one we recommend
When offers come in, most sellers look at the number. We look at the number and everything behind it. A buyer offering £5,000 more with a mortgage not yet applied for and a home not yet sold is worth less to you than a buyer offering the asking price with funds confirmed and no chain. The first might get there in six months if nothing goes wrong. The second will get there in twelve weeks.
We set that out plainly and let you decide. Sometimes the highest offer is also the strongest. Often it is not. The sellers who end up back on the market in January are usually the ones who took the biggest number without asking what sat behind it.
The first four weeks after a sale is agreed
Industry data shows 38% of all fall-throughs happen in the first four weeks after a sale is agreed. After twelve weeks the risk drops sharply. The early period is where sales are won or lost, and it is where most agents go quiet.
We do the opposite. The memorandum of sale goes out the same day. We confirm the buyer’s solicitor is instructed and has the funds on account to start. We confirm the survey is booked, because a survey that happens in week two is a problem you can manage and a survey that happens in week seven is a problem that has already cost you five weeks. We check the mortgage application has been submitted rather than merely intended. And we call the buyer’s agent, the solicitors and you every week with a straight account of where things are.
None of that is dramatic. All of it is the difference between a sale that completes and one that quietly unravels while everyone assumes somebody else is dealing with it.
Protecting the chain
Most sales in north Leeds sit in a chain. Your buyer is selling to someone who is selling to someone else, and the whole thing moves at the pace of its slowest link. You cannot control the other links. You can make sure someone is watching them.
We speak to every agent in the chain, not just the one below us. We find out where the delays are before they reach you. When a survey raises a question three sales down, we know about it the same day and we know what it means for your timescale. When a buyer goes quiet, we find out why. The sellers who feel their sale is out of their hands are usually the ones whose agent stopped asking.
Pricing for a real result
All of this starts with the number your home launches at. A serious buyer knows the market. Price above it and they do not negotiate, they move on, and the people who do view are the ones who cannot tell the difference. Price on what comparable homes have actually sold for in the last three months and the serious buyers come in the first fortnight, when competition between them is what gets you your price.
We would rather lose an instruction than win it with the wrong number. It is the single most important decision in the whole process and we will give you our honest view of it before you commit to anything.
If your home is already on the market
If your home has been listed since the spring or summer and is not yet under offer, the autumn buyers are looking straight past it. A listing that has been live for months carries a story, and buyers write it themselves. Another reduction will not fix that. A proper reset will. The right price, new photographs, a fresh launch and a plan built around the buyers who are active now rather than the ones who were active in May.
That is a conversation we are glad to have with any seller, whoever they are currently listed with.
Real results, not real promises
The homes across north Leeds that have completed through us this summer did so in a market where more than a third of listings nationally did not sell and nearly a quarter of agreed sales fell apart. They got there because the buyers were qualified before they viewed, the offers were judged on more than the number, and someone stayed on the phone from sale agreed to the day the keys changed hands.
If you are thinking of selling this autumn, or you are on the market and not where you hoped to be, a free market appraisal is where the honest conversation starts.